Splendors in Spoleto
by Nancy Dacey
This past July two of Dairylands top Monini users (restaurant
groups,) were asked to send a representative from one
of their restaurants on an Educational trip and to tour
Spoleto, Italy, and The Monini Manufacturing plant. Fortunately
because I represent Dairyland, as Brand Manager of Monini,
I was included and went along for the adventure gladly.
- Escape to Umbria
During "On of The Family Contest" trip to Italy,
our guest , Pameladevi Govinda (Lucire writers) explores
Umbria, a region touted as the new Tuscany, and samples
the olive oil and wine for which this largely untouched
region is known.
& WINE - Taste Test Supermarket Olive Oil April 2003
by Monica F. Forrestall
You don't have to shop at a specialty-food store to find
a decent olive oil. We tasted 12 brands sold at local
supermarkets and turned up four that offer a pleasing
depth of flavor for a fraction of the cost.
1920: The beginning
of A Dynasty
The birth of large companies is often due to an intuition
which is able to satisfy a market demand. In the ‘20s
marketing theories were yet to be written, but Zefferino
Monini was able to understand the market needs and started
specializing in the production of Extra Virgin olive oil
in a moment in which only olive oil was being marketed.
- Monini hope to become household name
Hoping to do for olive oil what Starbucks did for coffee,
Marco Petrini, president of Monini North America, Inc.,
is trying to convince consumers to eat more, and spend
more, on olive oil.
A recent study done by IRI - Infoscan in Italy on the
entire food grocery market has highlighted Monini Originale
Extra Virgin Olive Oil