BEST IN CLASS 2002


Dear Monini Olive Oil Friends;
A recent study done by IRI - Infoscan in Italy on the entire food grocery market has highlighted Monini Originale Extra Virgin Olive Oil as the


BEST IN CLASS

and 13th overall in sales among ALL grocery food items sold in supermarkets in Italy.

The study indicates also that the best Carapelli item comes in 21st place, the best Bertolli item in 28th place and the best Sagra in 82nd place. As you all know, both Colavita and Davinci brands although present in the US market are totally absent from the Italian olive oil market.
I am enclosing the official study done by IRI Italy. The report is self explanatory, and the column headers should be read as follows:

  • column 1: rank
  • column 2: top items food - grocery
  • column 3: value (in Euros)
  • column 4: value change vs. previous period (2001 jan - aug)
  • column 5: percentage of promotional influence on sales
  • column 6: weighted distribution (%)

see the report

Please use the above information to continue stressing Monini's committment to become an importand brand in the US market while at the same time continuing to be recognised as a market leader in Italy.

Sincerely,
Marco Petrini
President
Monini North America, Inc.

 

   
   
 

 
 


 
 
Monini North America, Inc. - 6 Armstrong Road - Shelton, CT 06484 - USA - Phone 1 (203) 513-2763 - Fax 1 (203) 513-2863
 
 
         
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