Dear Monini Olive Oil Friends;
A recent study done by IRI - Infoscan
in Italy on the entire food grocery market
has highlighted Monini Originale Extra
Virgin Olive Oil as the
BEST
IN CLASS
and 13th overall in sales
among ALL grocery food items sold in supermarkets
in Italy.
The study indicates also that the best
Carapelli item comes in 21st place, the
best Bertolli item in 28th place and the
best Sagra in 82nd place. As you all know,
both Colavita and Davinci brands although
present in the US market are totally absent
from the Italian olive oil market.
I am enclosing the official study done
by IRI Italy. The report is self explanatory,
and the column headers should be read
as follows:
- column 1: rank
- column 2: top items food - grocery
- column 3: value (in Euros)
- column 4: value change vs. previous
period (2001 jan - aug)
- column 5: percentage of promotional
influence on sales
- column 6: weighted distribution (%)
see the report
Please use the above
information to continue stressing Monini's
committment to become an importand brand
in the US market while at the same time
continuing to be recognised as a market
leader in Italy.
Sincerely,
Marco Petrini
President
Monini North America, Inc.
