Dear Monini Olive Oil Friends;
A recent study done by IRI - Infoscan in Italy on the
entire food grocery market has highlighted Monini Originale
Extra Virgin Olive Oil as the
and 13th overall in sales among ALL
grocery food items sold in supermarkets in Italy.
The study indicates also that the best Carapelli item
comes in 21st place, the best Bertolli item in 28th
place and the best Sagra in 82nd place. As you all know,
both Colavita and Davinci brands although present in
the US market are totally absent from the Italian olive
I am enclosing the official study done by IRI Italy.
The report is self explanatory, and the column headers
should be read as follows:
- column 1: rank
- column 2: top items food - grocery
- column 3: value (in Euros)
- column 4: value change vs. previous period (2001
jan - aug)
- column 5: percentage of promotional influence on
- column 6: weighted distribution (%)
see the report
Please use the above information to
continue stressing Monini's committment to become an
importand brand in the US market while at the same time
continuing to be recognised as a market leader in Italy.
Monini North America, Inc.