The birth of large companies is often due to an intuition which is able to satisfy a market demand. In the ‘20s marketing theories were yet to be written, but Zefferino Monini was able to understand the market needs and started specializing in the production of Extra Virgin olive oil in a moment in which only olive oil was being marketed.
The geniality of Zefferino Monini’s intuition made his fortune, that of his sons and then of his grandsons. The Monini family, in over 70 years has been able to consolidate the message of their founder making his idea a reality, which today gives work to over 90 people and which from Spoleto exports the Monini name all over the world. This has all occurred thanks to the objective that the Monini family has ser itself over the years: the ability to combine the value of tradition with the requests of ever more demanding consumers. In 1988, because of this need to understand the market, an agreement with Findim come to life; the financial company of the Fossati family, to which Monini SpA sold 35% of its shares thus creating interesting opportunities for commercial strategies to undertake.

In 2002 the 35% share of Findim returned to the Monini family. The decision to continue on its own is part of a strategy which strives to differentiate Monini from its direct competitors such as Carapelli and Bertolli (both owned by large multinational companies).
Furthermore, Monini intends to strengthen its export markets, especially the USA where in the year 2000 a Monini branch was opened and in Australia where 700 hectares of olive trees were planted.

The current Managing Director of the company is Zefferino Monini, nephew of the founder, whereas his sister Maria Flora manages communication and publicity strategies regarding of the family company.
With them work a group of skilled collaborators who, from the green Umbrian region help to maintain and expand the Monini name both in Italy and the world.

Monini Spa produces 25.300.000 litres a year of which 21.700.000 is Extra Virgin olive oil, equal to 86% of the entire company production.
The production covers private label brands, the niche markets of organic and DOP Extra Virgin, flavoured Extra Virgin and olive pastes.
The turnover for 2002 was € 93,8 million, of which 25% derived from exports to over 45 countries. The company covers 22.000 sqm with 10 production lines which guarantee a production capacity of 15.000 litres/hour (85% Extra Virgin) in various sizes, furthermore, with over 170 storage tanks in stainless steel, Monini SpA has a storage capacity of 50.000 hl of oil. This capacity, given by tanks of different dimensions (from 60 to 1.400 hl) is necessary to keep separate the multitude of different fragrances of Extra Virgin olive oils.

Today Monini SpA has an internal, modern and efficient laboratory, with specialised personnel and innovative equipment for the control of the chemical and physical characteristics of all the oils received, stocked, bottled and sold. Particular attention is placed on the control of pesticide residue and sensorial tests, the latter carried out in all phases of production, in a specific tasting area by a group of expert tasters under the guidance of Zefferino Monini (in 2001/2002 over 8.000 tasting tests were carried out of which 3.000 directly by Zefferino Monini). The lab does a total of 60.000 analysis per year.