"GLASS BUILDS BRANDS"

 

MONINI Zefferino and Maria Flora were called to be leading testimonials in Italy


O-I, international manufacturer of glass packaging for our oil, has launched in the second quarter of 2011, a Pan-European trade press advertising campaign which will continue until the end of the year. The campaign has the intent to promote glass packaging and its benefits through targeted messages which are conveyed through several main testimonials (a CEO, a chef, a designer, an environmentalist).

The advertising campaign, for which Monini brother and sister Zefferino and Mariaflora were called to be leading testimonials in Italy, is based on the concept "glass builds brands."

The several testimonials who take part with their image in the European campaign as "Glass Ambassadors" are people who really believe in the benefits of glass packaging in terms of both safety and quality of food and beverages (the glass being inert, does not interfere with the organoleptic quality and protects the product characteristics for long time) and in terms of marketing communication (the glass packaging gives a premium image to the products and distinguishes them on the shelves, in addition to making distinctive and recognizable the different brands) .
The photos for the advertising campaign were taken between February 21 and March 6 2011, at Monini Frantoio del Poggiolo.
In addition to photos for the advertising campaign (in which even our products Classico and Delicato appeared), a video interview on glass packaging was produced. The video has been posted on the website www.glassisgood.com .

The website will continue the advertising campaign worldwide and will be seen also by consumers.
Attached you can find the total planning of the campaign, the international full page advertisement and the Italian advertisement published by “Il Sole 24 Ore”, the main Italian business and finance newspaper.

   
 

 

 
 

 
 


 
 
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