Italy's favorite Extra Virgin
Olive Oil comes to America
Italy, Monini is a family, an Olive Oil pioneer, and a permanent
fixture in Italian cuisine.
Now Monini S.p.A., of Spoleto, has established Monini North
America, Inc., to bring the finest Extra Virgin Olive Oil
from Italy to America's tables.
Zefferino Monini only uses the best olive oils from Italy
and other Mediterranean countries to achieve the signature
Monini flavor first created by his grandfather in 1920.
The consistent, balanced taste of Monini Extra Virgin Olive
Oil is versatile and rich, making it the #1 brand of Extra
Virgin Olive Oil in Italy. Monini North America looks to establish
Monini Extra Virgin Olive Oil with American food lovers as
the golden standard for all their kitchen needs.
Monini Originale Extra Virgin Olive Oil accounts for 85%
of the company's production, ranging from retail sizes like
500 ml. and 750 ml. bottles to foodservice sizes of 3 and
10 lt. and can be used for all cooking preparations. Monini's
popular "GranFruttato", obtained form 100% Italian
grown olives, has a richer olive taste and aroma with a distinctive
peppery and slightly bitter finish, and is more often used
as a finishing oil. The company assortments also includes
Organic Extra Virgin, Regional DOP and IGP Extra Virgin Olive
Oils, and a full line of Flavored oils.
each year, at the beginning of the harvesting season, the
company produces a special product called "Il Monello."
This Novello Extra Virgin Olive Oil is produced from the first
harvested olives in the southern regions of Italy. Like a
Beaujolais nouveau, it is a precious and limited edition product
to be used quickly while at the peak of its freshness.
"We want to reach as many consumers as possible by strengthening
our position in the New York and Chicago markets as well as
new areas," said Marco Petrini, president of Monini North
America, Inc. "This will take time and the necessary
investment, but the Monini names deserves to be recognized
as a quality brand in the North American market. When customers
have a chance to try our Extra Virgin Olive Oil, they immediately
understand the difference between our product and the one
they were using before."