Monini Olive Oil Friends;
Once again some great news from the Italian Market.
Monini Originale Extra Virgin 1 liter has been ranked
AGAIN the # 1 SKU among all edible oils in the Italian Supermarket
A recent study done by IRI - Infoscan in
Italy on the entire food grocery market has highlighted
Monini Originale Extra Virgin Olive Oil
as the BEST IN CLASS
and 7th overall in sales among ALL grocery
food items sold in supermarkets in Italy. The study indicates
also that the best Carapelli item comes in 16th place, the
Bertolli Gentile in 20th place. As you all know, both Colavita
and Davinci brands although present in the US market are
totally absent from the Italian olive oil market.
I am enclosing the official study done by IRI Italy.
The report is self explanatory, and the column headers should
be read as follows:
column 1: rank
column 2: top items food - grocery
column 3: value (in Euros)
column 4: value change vs. previous period (2006 jan - aug)
column 5: percentage of promotional influence on sales
column 6: weighted distribution (%)
click to see the report
Please use the above information to continue stressing
Monini's committment to become an important brand in the
US market while at the same time continuing to be recognized
as a market leader in Italy.
President Monini North America, Inc.