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For three generation we've been fostering the same passion
for quality.
The history of Monini goes back to the beginning of the past
century.
For three generation the Monini family has
been selecting the highest quality olives and olive mills
with excellent storage and production facilities in respect
of the best olive growing traditions.
Monini, a company characterised by a modern organization,
advanced technology and quality control guaranteed by ISO9002,
is still inspired by an artisan passion and offers its consumers
top quality and a variety of authentic flavors.
Today, Mr. Monini still personally tastes the oils and selects
only the best quality and ensures a constant flavor, following
the family tradition. |
1920-
Zefferino Monini, recognising his sound organisational
skills follows his instincts and establishes a food trading
company in Spoleto. The area of Spoleto is ideal thanks to its
climate and hills covered with olives groves that guarantee
oil with an intense and balances flavor. Zefferino, led by his
great passion and knowledge of olives, decides to focus exclusively
on Extra Virgin Olive Oil, which at that time was still unknown
as the majority of Italians used only Pure Olive Oil. His intuition
proves to be correct: the product is successful and the requests
begin to arrive also from outside of Umbria.
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| 1945
- During the war,
business is interrupted as the product is rationed. In 1945,
thanks to the liberalis ation of food products, production recommences
with renewed energy. His sons Carlo, Nello, Giuseppe and Paolo
join the business. |
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| 1950
- During that period,
the product was sold bulk and unpackaged by shopkeepers. Anticipating
future market needs, Monini adds the first bottles which will
flank the traditional demijohns. |
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1958-
ROME OFFICES. In the meantime, the new generation
becomes specialised: Giuseppe joins his father in sourcing raw
materials while
Nello moves to Rome, opening a warehouse to best meet the needs
of the important Lazio market; Paolo develops an increasingly
significant interregional presence, so much so to merit the
prestigious Mercurio d'oro Award in 1964. |
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1960
- First advertisement.
The Monini product, in constant growth, adopts the first forms
of advertising communication in order to also
increase public awareness. |
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1964
- New company headquarters
are established to upgrade the business to important technological,
qualitative and service standards.
Employees reach 40 |
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1973
- The first forms
of positioning and branding begin to develop in the oil sector.
Nothing better than "An Olive Spremuta" summarises
Monini's commitment and philosophy, which have driven Monini
since its birth! The credit for this intuition goes to Nello. |
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| 1981
- In conjunction
with the evolution of the Italian distribution system (and the
development of the GDO), the company adopts a more appropriate
structure, moving from an Italian S.A.S. to an Italian S.P.A..
There are now 60 employees with a turnover of 60 billion lire. |
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| 1988-
STAR acquires 35% of the MONINI shares. |
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| 1991
- Company management
is taken over by Zefferino Monini and his sister Maria Flora
Monini, the founder's grandchildren, and Giuseppe's children,
who have been working in the company for years. In the same
year, Monini acquires Gaslini, a historic name in the oil sector. |
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| 2000
- MONINI North America is founded and based
in Norwalk, Connecticut (since moved to Shelton, CT), a choice
that was made necessary as a result of the desire to maximise
the globalisation of the product and the company's mission. |
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| 2002
- After 14 years of an alliance with Star, Zefferino
decides to buy back the 35% stake that was sold in 1988: "the
family's oil" is once more back in the hands of the Monini
family. |
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Zefferino Francesco and Maria Flora, grandchildren of the
founder, now lead the Monini company by dedicating all their
experience and passion to maintaining the high quality standards
achieved over time and to producing the best Extra Virgin
Olive Oil.
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