Events 2002
IL MONELLO ARRIVES ON U.S. SHORES
Annual First Pressed Olives Produce Extraordinary
Extra Virgin Olive Oil for 2002
February 28 - Connoisseurs
of the finest fruit of the olive tree
will soon be treated to Monini's fantastic
il Monello "novello" (new production)
for 2002. With a tip of the branch to
the annual introduction of Beaujolais
Nouveau, the initial crush of the season's
first olives is also eagerly awaited by
those with sophisticated palates. Within
the next week, il Monello will be available
from coast to coast in high-quality food
emporiums and restaurants.Devoted consumers
of il Monello annually await the new production,
bottled in November and available only
during the first few months of the year.
They know that the oil obtained from the
first olives of the season has deliciously
complex attributes, a distinct aroma of
green tomato and fresh grassy fruitiness
and a taste that's appealingly sharp and
pungent, definitely a flavor to savor.
These traits result from both the way
the fruit is crushed and the fact that
the first ripe olives are used immediately
after they're meticulously hand-picked.
Il Monello's color resembles that of a
deep green leaf accented by a warm, golden
hue. It has a veiled aspect as it is bottled
immediately after production without filtering
or alteration. The product's unique qualities
reminded many of the energy, spontaneity
and vigor of a child, inspiring the name
il monello, Italian for lively little
rascal.Italy's climate and geographic
location make it the ideal country for
growing olives. Olive trees abounded in
every region and Monello, with great care,
picks the best olives in the country for
its products. "This was an exceptional
year for our olive crop," commented
Marco Pertain, President Monini USA. "The
climate this season, although not ideal
for high quantity, proved absolutely perfect
for quality. Our Il Monello, for 2002,
is a superior product, definitely among
the best we've ever produced."