Monini’s New Italian Spot Wins “Premio Nazionale TP PIRELLA 2012”


The creative team headed by Lorenzo Marini gains first prize in the “FILM” category.

The Italian National Association of Advertising has awarded to the LORENZO MARINI GROUP the first prize for the creation of the new MONINI TV commercial that started airing in June of 2012.

The prestigious award, dedicated to the memory of the famous advertising mogul Emanuele Pirella, has its primary objective in recognizing and encouraging talent in the advertising world. And that is exactly what Lorenzo Marini did to create this exceptional commercial, giving a visual and acoustic dimension to the Monini art of making olive oil. The intense directing effort by Yann Malka’; the incredibly beautiful food carving performed by the masters of the Siam Carving Academy in Bangkok; the sensual voice of the actress Roberta Pellini; the elegant music created by Mariella Nava. These were the talents used by Lorenzo Marini and his team to project a mix of simple and at the same time extremely sophisticated impressions where visual, music and words perfectly combine. For the final effect of transforming a plate of food into a form of art by using Monini Extra Virgin Olive Oil.

   
 

 

 
 

 
 


 
 
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