New Italian Spot Wins “Premio Nazionale TP PIRELLA
The creative team headed by Lorenzo Marini gains first
prize in the “FILM” category.
The Italian National Association of Advertising has
awarded to the LORENZO MARINI GROUP the first prize
for the creation of the new MONINI TV commercial that
started airing in June of 2012.
The prestigious award, dedicated to the memory of the
famous advertising mogul Emanuele Pirella, has its primary
objective in recognizing and encouraging talent in the
advertising world. And that is exactly what Lorenzo
Marini did to create this exceptional commercial, giving
a visual and acoustic dimension to the Monini art of
making olive oil. The intense directing effort by Yann
Malka’; the incredibly beautiful food carving
performed by the masters of the Siam Carving Academy
in Bangkok; the sensual voice of the actress Roberta
Pellini; the elegant music created by Mariella Nava.
These were the talents used by Lorenzo Marini and his
team to project a mix of simple and at the same time
extremely sophisticated impressions where visual, music
and words perfectly combine. For the final effect of
transforming a plate of food into a form of art by using
Monini Extra Virgin Olive Oil.
Monini North America, Inc. - 6
Armstrong Road - Shelton, CT 06484 - USA - Phone 1 (203) 513-2763 - Fax
1 (203) 513-2863