Monini is the Main Sponsor of
"K2 2004 - 50 Years Later "
The company based in Spoleto, Italy and
market leader for Extra Virgin Olive Oil has always had in
its strategic approach values like tradition and quality.
K2 is known as the "italian mountain"; just like
Monini is known as the "italians' extra virgin olive
oil". Both are italian success stories.
Such an incredible accomplishment requires a perfect form,
a body able to withstand extreme conditions, therefore it
requires a perfect diet and training.
The role of Extra Virgin Olive Oil in a diet is crucial, particularly
at high altitudes where the body needs more fat and an ingredient
that facilitates the organic functions.
It is also important to note that most foods at high altitudes
are dehydrated, and the use of Extra Virgin Olive Oil is essential
for its taste and breakdown.
For the "K2 2004" expedition, Monini has choosen
among the items of its "BIOS" line. This Organic
Extra Virgin Olive Oil of superior quality is a 100% Italian
product obtained from organic olive groves. It is the perfect
oil for those who want to live in total harmony with nature
and respect its importance.
50 years after the first successful ascent
of K2 Italians are returning to the Karakoram to celebrate
that memorable moment etched in
history on July 31, 1954 by Achille Compagnoni, Lino Lacedelli
and their teammates under the leadership of Ardito Desio.
This large, ambitious Italian expedition
is sending a 19-member team to scale Everest’s north
side this spring then two large teams to scale K2 from each
side in commemoration the 50th anniversary of K2’s first
ascent (by Italy).
Italians to mark 50th anniversari of first K-2 climb.