On February 25th, 2010 at Marriott Marquis
in New York
The GALA ITALIA is jointly organized by
the Italian Wine & Food Institute and the Italian Trade
Commission, under the high patronage of the Italian Ambassador
in Washington, with the sponsorship of the Milan Chamber of
Commerce and the cooperation of the Italian Cultural Institute
and the New York Italian Government Tourist Board.
Ventura, famous Italian television showgirl, will be the guest
of honor at the 25th edition of GALA ITALIA to be held February
25, 2010, under the high patronage of the Italian Ambassador
in Washington, Giulio Terzi di Sant’Agata.
The acclaimed GALA ITALIA has been and still
is the foremost presentation of the “Made in Italy”
that has been promoting the best of Italian wines, gastronomy,
fashion, music, art and design for the last quarter of the
century in the United States.
After the success of the 2009 edition of
GALA ITALIA an even more interesting program is planned for
the present year.
Among the events is an exhibition of the
new Fiat 500, intended for the revival of the Chrysler line
of cars, shown together with the legendary Fiat 500 (Fiat
Cinquecento) of the Fifties. Another feature is an exhibit
of Vespas by Piaggio, one of the greatest Italian success
stories of recent years in the U.S.; plus luxury Italian-made
A key highlight of the evening will be an
Italian Fashion Show, with clothes, jewelry and accessories
of the spring-summer sportswear collection of StarChic by
Simona Ventura. The choreographed presentation is to take
place on the stage of the Broadway Ballroom and to be covered
by various TV stations.
The GALA ITALIA is presenting also the promotional
campaign for Italian fashion in the United States of the Italian
Elena Bonelli, the well-known Italian singer,
who recently performed at Carnegie Hall, and who has been
directing a film shot in part in New York, will enhance the
Gala with a program of popular Italian songs.
Special Italian travel prizes offered by
the New York office of the Italian Government Tourist Board
are to be drawn among the attendees of the GALA ITALIA.
As always, the highlight of GALA ITALIA
is the grand Wine & Food Tasting from 3:00 to 8:00 p.m.
in the Ballroom of the Marriott Marquis Hotel. Many leading
Italian wine producers are personally presenting here again
their best quality wines. Among them are those who have been
instrumental for the success of Italian wines on the important
American market and with their repeated participation have
made an outstanding contribution to the knowledge of Italian
wines in this country. The following wine makers have already
confirmed their participation: Astoria, Bava, Bertani, J.
Biondi Santi, Bottega Vinaia, Cantina di Montalcino, Castello
di Gabbiano, Castello di Querceto, Cavit, Michele Chiarlo,
Concadoro, Concilio, De Nardin, Fazi Battaglia, Feudi di San
Gregorio, Fonterutoli, Gigi Rosso, Gran Sasso, Imperiale,
Lunetta, Marchesi di Barolo, Carlo Pellegrino, Planeta, Rocca
delle Macie, Ruffino, Sansone, Sella & Mosca, Tenuta di
Arceno, Tiburzi G., Todini, and Travaglini to mention a few
Again, as in the past, prestigious Italian
restaurants will offer their favorite dishes. Among them are
names such as: Serafina, the restaurant of the international
Jet Set, the very new and elegant SD26 of Tony May, the famous
Osteria del Circo of Sirio Maccioni and Aleo, Bettola, DeGrezia,
Falai, Gusto, Il Punto, Il Riccio, Ornella, Salumeria Rosi,
Sora Lella and Testaccio, set up in an area adjoining the
Ballroom, named appropriately “Via Veneto” for
the occasion. Also, a large number of Italian producers and
U.S. importers of Italian specialty foods - Ferrero chocolates,
Smeraldina as water sponsor and many others - will demonstrate
the importance of pairing genuine Italian foods and wines.
Moreover exclusive books on wines and food
are going to be presented thanks to the participation of the
Little Bookroom Company.
During the Wine and Food Tasting, the wine
producers will receive the traditional “Gold Medal”
awarded by an American Jury to the best wine of each participating
winery. The medal, especially made for the GALA ITALIA event,
will be presented to the producers by an Italian personality
together with a certificate of merit attesting their inclusion
in the “Special Selection of Top Italian Companies”
in the wine world. This contest will increase the visibility
of the participating companies in GALA ITALIA and further
highlight the best Italian wines.
A special color catalog is being produced
for GALA ITALIA giving prominence to all the participating
wineries with detailed information for the show, such as the
producer's name, station number and importer's name (including
address, telephone and fax numbers). Over 4000 copies of the
catalog are to be distributed to all attendees and after the
show to importers of Italian wines and foods.
3,000 trade representatives, restaurateurs and journalists
in the sector of wine, specialty foods, fashion, design and
art from the US Atlantic coast are expected to attend the
2010 edition of GALA ITALIA.
The GALA ITALIA will be followed by the
“Italian Wine Gala” in Los Angeles, on March 1,
to expand the promotional action on behalf of the “Made
in Italy” on the great markets of California and the
West coast of the U.S.
For further details, please contact
Italian Wine & Food Institute
Tel.: 212 - 867-4111
Fax: 212 - 867-4114