On February 25th, 2010 at Marriott Marquis
in New York
The GALA ITALIA is jointly
organized by the Italian Wine & Food Institute
and the Italian Trade Commission, under the
high patronage of the Italian Ambassador in
Washington, with the sponsorship of the Milan
Chamber of Commerce and the cooperation of the
Italian Cultural Institute and the New York
Italian Government Tourist Board.
Simona
Ventura, famous Italian television showgirl,
will be the guest of honor at the 25th edition
of GALA ITALIA to be held February 25, 2010,
under the high patronage of the Italian Ambassador
in Washington, Giulio Terzi di Sant’Agata.
The acclaimed GALA ITALIA
has been and still is the foremost presentation
of the “Made in Italy” that has
been promoting the best of Italian wines, gastronomy,
fashion, music, art and design for the last
quarter of the century in the United States.
After the success of the 2009
edition of GALA ITALIA an even more interesting
program is planned for the present year.
Among the events is an exhibition
of the new Fiat 500, intended for the revival
of the Chrysler line of cars, shown together
with the legendary Fiat 500 (Fiat Cinquecento)
of the Fifties. Another feature is an exhibit
of Vespas by Piaggio, one of the greatest Italian
success stories of recent years in the U.S.;
plus luxury Italian-made bicycles.
A key highlight of the evening
will be an Italian Fashion Show, with clothes,
jewelry and accessories of the spring-summer
sportswear collection of StarChic by Simona
Ventura. The choreographed presentation is to
take place on the stage of the Broadway Ballroom
and to be covered by various TV stations.
The GALA ITALIA is presenting
also the promotional campaign for Italian fashion
in the United States of the Italian Trade Commission.
Elena Bonelli, the well-known
Italian singer, who recently performed at Carnegie
Hall, and who has been directing a film shot
in part in New York, will enhance the Gala with
a program of popular Italian songs.
Special Italian travel prizes
offered by the New York office of the Italian
Government Tourist Board are to be drawn among
the attendees of the GALA ITALIA.
As always, the highlight of
GALA ITALIA is the grand Wine & Food Tasting
from 3:00 to 8:00 p.m. in the Ballroom of the
Marriott Marquis Hotel. Many leading Italian
wine producers are personally presenting here
again their best quality wines. Among them are
those who have been instrumental for the success
of Italian wines on the important American market
and with their repeated participation have made
an outstanding contribution to the knowledge
of Italian wines in this country. The following
wine makers have already confirmed their participation:
Astoria, Bava, Bertani, J. Biondi Santi, Bottega
Vinaia, Cantina di Montalcino, Castello di Gabbiano,
Castello di Querceto, Cavit, Michele Chiarlo,
Concadoro, Concilio, De Nardin, Fazi Battaglia,
Feudi di San Gregorio, Fonterutoli, Gigi Rosso,
Gran Sasso, Imperiale, Lunetta, Marchesi di
Barolo, Carlo Pellegrino, Planeta, Rocca delle
Macie, Ruffino, Sansone, Sella & Mosca,
Tenuta di Arceno, Tiburzi G., Todini, and Travaglini
to mention a few of them.
Again, as in the past, prestigious
Italian restaurants will offer their favorite
dishes. Among them are names such as: Serafina,
the restaurant of the international Jet Set,
the very new and elegant SD26 of Tony May, the
famous Osteria del Circo of Sirio Maccioni and
Aleo, Bettola, DeGrezia, Falai, Gusto, Il Punto,
Il Riccio, Ornella, Salumeria Rosi, Sora Lella
and Testaccio, set up in an area adjoining the
Ballroom, named appropriately “Via Veneto”
for the occasion. Also, a large number of Italian
producers and U.S. importers of Italian specialty
foods - Ferrero chocolates, Smeraldina as water
sponsor and many others - will demonstrate the
importance of pairing genuine Italian foods
and wines.
Moreover exclusive books on
wines and food are going to be presented thanks
to the participation of the Little Bookroom
Company.
During the Wine and Food Tasting,
the wine producers will receive the traditional
“Gold Medal” awarded by an American
Jury to the best wine of each participating
winery. The medal, especially made for the GALA
ITALIA event, will be presented to the producers
by an Italian personality together with a certificate
of merit attesting their inclusion in the “Special
Selection of Top Italian Companies” in
the wine world. This contest will increase the
visibility of the participating companies in
GALA ITALIA and further highlight the best Italian
wines.
A special color catalog is
being produced for GALA ITALIA giving prominence
to all the participating wineries with detailed
information for the show, such as the producer's
name, station number and importer's name (including
address, telephone and fax numbers). Over 4000
copies of the catalog are to be distributed
to all attendees and after the show to importers
of Italian wines and foods.
Over
3,000 trade representatives, restaurateurs and
journalists in the sector of wine, specialty
foods, fashion, design and art from the US Atlantic
coast are expected to attend the 2010 edition
of GALA ITALIA.
The GALA ITALIA will be followed
by the “Italian Wine Gala” in Los
Angeles, on March 1, to expand the promotional
action on behalf of the “Made in Italy”
on the great markets of California and the West
coast of the U.S.
For further details, please
contact
Italian Wine & Food Institute
Tel.: 212 - 867-4111
Fax: 212 - 867-4114
www.italianwineandfoodinstitute.com
