Monini is the Main Sponsor of
the project
"K2 2004 - 50 Years Later "
The company based in
Spoleto, Italy and market leader for Extra
Virgin Olive Oil has always had in its
strategic approach values like tradition
and quality. K2 is known as the "italian
mountain"; just like Monini is known
as the "italians' extra virgin olive
oil". Both are italian success stories.
Such an incredible accomplishment requires
a perfect form, a body able to withstand
extreme conditions, therefore it requires
a perfect diet and training.
The role of Extra Virgin Olive Oil in
a diet is crucial, particularly at high
altitudes where the body needs more fat
and an ingredient that facilitates the
organic functions.
It is also important to note that most
foods at high altitudes are dehydrated,
and the use of Extra Virgin Olive Oil
is essential for its taste and breakdown.
For the "K2 2004" expedition,
Monini has choosen among the items of
its "BIOS" line. This Organic
Extra Virgin Olive Oil of superior quality
is a 100% Italian product obtained from
organic olive groves. It is the perfect
oil for those who want to live in total
harmony with nature and respect its importance.
50 years after the first
successful ascent of K2 Italians are returning
to the Karakoram to celebrate that memorable
moment etched in
history on July 31, 1954 by Achille Compagnoni,
Lino Lacedelli and their teammates under
the leadership of Ardito Desio.
This large, ambitious
Italian expedition is sending a 19-member
team to scale Everest’s north side
this spring then two large teams to scale
K2 from each side in commemoration the
50th anniversary of K2’s first ascent
(by Italy).
Italians to mark 50th anniversari of
first K-2 climb.
