Monini Extra Virgin Olive Oil Sponsors Events and Feeds Athletes

In August, Monini Extra Virgin Olive Oil will be sponsoring the 2003 New York City Cycling Classic and the 2003 Pilot Pen Tennis tournament.

The health benefits of Extra Virgin Olive Oil are underscored by Monini’s sponsorship of two leading area athletic events.


Pilot Pen Participation
Monini Extra Virgin Olive Oil will be among the sponsors of the Pilot Pen Tennis tournament, returning to New Haven, CT this August. This internationally recognized tournament is played at the Connecticut Tennis Center at Yale University and is the preceding WTA tournament to the US Open. It has been one of the major stops on the worldwide WTA tour since 1988. Past champions include Steffi Graf, Monica Seles, Martina Navratilova, Lindsay Davenport, and Venus Williams. The tournament begins August 15 with a qualifying draw including 50 athletes and ends on August 23. Monini’s six foot olive mascot, Oliver, will be present for Kid’s Day on August 17 as well as during the final days of the event.

By special arrangement, Monini Extra Virgin Olive Oil also will be served to the participating athletes during the weeklong tournament. Studies have shown that extra virgin olive oil contributes to a healthy digestive system, is excellent for brain activity and bone mineralization, and reduces the rate of cardiovascular illness by lowering cholesterol levels. Monini is the leading extra virgin olive oil in Italy. In 1995, the Journal of National Cancer Institute reported that olive oil offers strong protection in the fight against breast cancer.

“It’s the prefect partnership to have Monini sponsor these events,” remarked Marco Petrini, president of Monini North America. “To be healthy you need to eat well and exercise. Monini Extra Virgin Olive Oil is excellent for athletes of all levels.”

A Healthy Cycle
Monini also returns this year as a sponsor of the second annual New York City Cycling Championship. One of seven official events on the 2003 Pro Cycling Tour, it is a world-class professional bicycle race featuring the best cycling teams in America. The race returns to Lower Manhattan Sunday, August 3, 2003.